These words are not mine, though I wish they were as they clearly communicate my own thoughts on this matter… The words marketing and public relations are rarely mentioned around the school yard of the typical Montessori school until the need is critical. And, too often, resources and budgets for such endeavors are inadequate. If… Read More Marketing Montessori
I find interesting articles as I continue to explore various business models in search of new opportunities for the Montessori movement. One such article is “Should I Franchise My Business”, by Mark Siebert and originally published in Successful Franchising. It is reprinted here with the permission of the author. I have taken the liberty of changing… Read More Montessori Franchise
My friend called the other day to tell me he had gotten a new car, and of course I asked the make and model. Then I asked why he selected that specific car. The answer… it was blue. This never actually happened, but the story does contain a certain truth. Sometimes people make choices… Read More How do Parents choose a Preschool?
If you’re a regular reader of Montessoried you know I have been exploring business disciplines to find effective strategies for advancing the Montessori movement. Recently I have been conducting introductory research into Market Analysis, and each new term or idea leads to questions. Market Size – The number of buyers and sellers in a particular market. How many school age children are in… Read More Montessori Market Research Questions
The AMI Draft Goals 2017 calls for increasing the number of authentic Montessori schools to 30,000. I contacted AMI to ask how many authentic schools are currently documented. This was the response “We have begun to document this, by organising Montessori school census projects in the countries where we have a strong presence, either through… Read More Starting New Schools
I found this advertisement in the pages of Hemisphere, the inflight magazine of United airlines. Click the thumbnail image to see the full size ad. I was struck by the contrast between the apparent commercial success of this company (#1 Childcare Franchise for 7 years according to Entrepreneur Magazine, with over 280 schools and quickly… Read More The Big Business of Preschool