AMI USA Website

I would like to take a post to applaud the new AMI USA website launched January 7, 2009.

A friend and web developer, Jeremy Tolbert, recently made this comment on his blog, regarding the challenges involved in convincing organizations to update a website…

Explaining why certain technology is better than others, or why a website shouldn’t look like it was built in 1997 can be more specific and difficult. One thing I try to explain early on is that websites are about projecting an image. Your website should reflect the image that you wish to convey to your clients, customers, whatever. If your website’s image is that of an old man yelling at the kids to get off his lawn, that might not be in line with your organization’s overall strategies.

Not only does the new site create a fresh, more professional face for AMI on the Internet through contemporary design, it also includes features like embedded videos and interactive maps that significantly improve the functionality and usefulness of the site.

I’m excited that these steps may foretell more improvements to AMI USA’s web presence, and even more hopeful that AMI will soon realize it’s current site is not projecting a contemporary, relevant image. 

The AMI International website still utilizes frames (an indication it was built a decade ago) and has yet to adopt more efficient and user friendly technologies such as PHP coding.  Frames are considered a nuisance by professional web developers, and to support this statement I point to Web Pages That Suck, which started more than 10 years ago as Web Pages That Suck: Learning Good Web Page Design by Looking at Bad Web Pages , written by Vincent Flanders, a well respected expert in the field.  Frames is number 4 on Vincent”s list of 82 Potential Mortal Sins of Web Design.  I mention frames merely as the most apparent and obnoxious example of antiquated programming,  (Frames do not allow you to link or bookmark a specific page, say Training Centres, instead you are forced to bookmark the home page) to illustrate the need for serious website renovation.  If you need further convincing, I recommend comparing Vincent Flander’s 149 Mortal Sins That Will Send Your Site to Web Design Hell and deciding for yourself how much salvation the AMI website needs.

The AMI website desperately needs renovation, I am hoping AMI-USA can recommend a solid web developer because a great web design might be a Tipping Point in the Montessori Movement.






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